Portfolio of selected work
Lady Instructor: Identity
Lady Instructor: Stationery, including letterhead and business card
Lady Instructor: Advert
Selected work:
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Client
Brand Identity and various printed promotional material
Lady Instructor is an expanding driving school that employs female instructors. I used the colour green as the driving school adopts an ethical policy which they wanted to portray. They promote their instructors as very calm, positive and friendly, which green is associated with. It also means “Go” in driving terms so green felt very relevant for a driving school, plus it goes very well with the red "L" plate. The majority of the pupils are aged between 17-25 and felt that the brand should be clean and modern, yet "not too girlie", and using a san serif font helped convey that message.
Testimonial
Please read below the client's personal thoughts about the service I provide:
"I would highly recommend Catherine for anyone who requires their design work to be undertaken by a true professional at an affordable price. Not only is Catherine able produce work from a specific design but is a genius in producing work from very vague concepts and developing them right through to completion – leaving me to concentrate on running my business. Nothing is too much effort for Catherine and no job is too small. A true perfectionist – Brilliant!"
Lesley Roberts, Director of Lady Instructor and Driving Instructors UK Ltd